Publication Date
2015
Course Name
Advertising Copywriting
Abstract
Intensive practice in planning, writing and evaluating advertising messages; informative and persuasive writing for print, broadcast and online media; advertising creativity, ethics and persuasion theory. Offered annually.
Recommended Citation
Communication, "COM314" (2015). Curriculum Proposals. 60.
https://digitalcommons.buffalostate.edu/curprop/60
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