Publication Date
2015
Course Name
Campaigns in Public Relations and Advertising
Abstract
Capstone professional experience in strategic integrated communication based on public relations and advertising; experience in developing campaigns for an actual client, with focus on formative research, strategy, tactics, evaluation, as well as client presentation. Offered every semester.
Recommended Citation
Communication, "COM418" (2015). Curriculum Proposals. 53.
https://digitalcommons.buffalostate.edu/curprop/53
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