Publication Date
2024
Course Name
International Marketing
Abstract
Course presents various concepts and tools for analyzing international marketing strategies and evaluating the marketplace. This includes competitors and the external environment: demographic, cultural, economic, technological, political/legal, natural, and presenting marketing opportunities. Focusing on developing, evaluating, and implementing international marketing strategy at all geographic levels.
Recommended Citation
Business Department, "BUS420" (2024). Curriculum Proposals. 1099.
https://digitalcommons.buffalostate.edu/curprop/1099
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