Publication Date
2024
Course Name
Consumer Behavior
Abstract
Investigation of market offerings and their effect on consumers’ lives before, during, and after the point of purchase. Specifically, how these items influence how consumers feel, especially in the canon of social media and the digital age.
Recommended Citation
Business Department, "BUS403" (2024). Curriculum Proposals. 1098.
https://digitalcommons.buffalostate.edu/curprop/1098
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