Date of Award
5-2010
Access Control
Open Access
Degree Name
Creative Studies, M.S.
Department
International Center for Studies in Creativity
Department Home page
http://creativity.buffalostate.edu/
Abstract
As someone with preferences for ideation and implementation, I enjoy thinking up ideas and working to bring them to life. Over the years, I captured many of these ideas in notebooks and scraps of paper. Although I investigated the creative product ideas, I have yet to commercialize any of them. When I look at new products on store shelves, I am sometimes haunted by ideas I dreamed up that were brought to life by others. After examining past efforts, I realized focusing on clarifying and developing skills could help improve my chances of commercializing my creative product ideas. For this project, I worked with a new product consultant who guided me through the steps involved in testing the viability of my idea for an innovative food storage container. The result of this work included a documented process for determining the viability of future creative product ideas.
Recommended Citation
Arnold, Alicia K., "Commercializing Creative Products" (2010). Creativity and Change Leadership Graduate Student Master's Projects. 6.
https://digitalcommons.buffalostate.edu/creativeprojects/6
