Date of Award
2013
Access Control
Open Access
Degree Name
Creative Studies, M.S.
Department
Center for Studies in Creativity
Advisor
Dr. Cynthia Burnett
Abstract
This project focuses on the delivery of a proprietary three month creativity training course designed for Pernod Ricard Winemakers‘ (PRW) 20 top talent. The first year is a pilot with the view that, if successful, the course will be run annually. It was called Th!nk: The Creative Leadership Lab (the Lab) and was a programme to unlock and stimulate the creative potential of PRW with a three-month pilot course targeting leaders. The aim of the Lab was to integrate creativity at every level of business as a key tool in the company‘s goal of Leading Wine Innovation. The programme acknowledges that creativity is the catalyst for innovation.
Twenty senior leaders took part in the three-month course which identified the creative preferences of each individual, and delivered insights into how they could build creative teams. The Lab was a holistic approach involving both personal and business challenges and was designed to transform people from ad-hoc users of creativity into creative leaders.
Recommended Citation
Larocca, Paulina, "The Pernod Ricard Winemakers Creative Leadership Lab: A Proprietary Leadership Course to Transform the Organisation" (2013). Creativity and Change Leadership Graduate Student Master's Projects. 375.
https://digitalcommons.buffalostate.edu/creativeprojects/375
