Date of Award


Access Control

Open Access

Degree Name

Creative Studies, M.S.


International Center for Studies in Creativity


J. Michael Fox

Department Home page

First Reader

J. Michael Fox


The purpose of this project is to look into products within the health insurance industry within New York State and determine whether current models can identify whether the insurance products are creative. With the advent to healthcare exchanges starting January 1, 2014, the healthcare industry is making tremendous changes within the industry. Federal and State regulators are mandating more coverage, implementing more rules and regulations as well with standardizing products. Due to this standardization, how might you classify one insurer’s product more creative to another insurer with the exact same product? Models like the Creative Product Analysis Model (CPAM) and Consensual Assessment Technique (CAT) provide a framework to assess whether a product may be deemed creative. This project looks into current models to measure creative products and discussion occurs whether these models are sufficient. Questions and future research are identified within the project for future work.