Department Chair

Andrew D. Nicholls, Ph.D., Chair and Professor of History

Date of Award

12-2018

Access Control

Open Access

Degree Name

History, M.A.

Department

History and Social Studies Education Department

Advisor

Dr. David Carson

Department Home page

https://history.buffalostate.edu

First Reader

Dr. David Carson

Second Reader

Dr. Alex Blair

Abstract

This thesis compares and contrasts how two of the more media savvy American presidents, Theodore Roosevelt and Donald Trump, utilized the press/media to advance their careers and promote their agendas. Both men’s ascent to power coincided with and benefited from the rise of new media outlets; Roosevelt’s with the newspaper revolution and Trump’s with the social media/networking explosion, specifically that of Twitter. Their groundbreaking mastery of these and other media formats share several common devices including trial balloons, manipulating news cycles and creating news distractions. However, a deeper dive reveals distinct differences as well.

Relying heavily on primary resources, including letters, speeches, autobiographies, and tweets, this historical analysis will show that though both men shared similar tactics, their aims and tones were worlds apart. While presidents before him were wary of the press, President Theodore Roosevelt aggressively pursued a relationship with newspapermen, seeing them as a valuable ally to disseminate information with the chief purpose of unifying public support around his policies to improve the country. During his time in office, President Trump has forcefully obstructed and attacked the mainstream media, viewing them not as an ally but an enemy. He has repeatedly used communication tools to divide, pitting his core base against those whom he perceives as against him. The main focus of his bully pulpit has been to protect and promote his “brand,” not to advocate his agenda.

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