BUS630
Publication Date
2018
Course Name
Marketing Strategy
Abstract
Introduction and analysis of marketing strategies that propose concrete, measureable actions to accomplish specific marketing objectives. Topics include customer relationship management; customer social and digital media engagement; brand management; marketing mix strategies including product, price, promotion, and distribution strategies; marketing metrics; and sustainable marketing in a global environment.
Recommended Citation
Business Department, "BUS630" (2018). Curriculum Proposals. 740.
https://digitalcommons.buffalostate.edu/curprop/740
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