BUS630

Authors

Business Department

Publication Date

2018

Course Name

Marketing Strategy

Abstract

Introduction and analysis of marketing strategies that propose concrete, measureable actions to accomplish specific marketing objectives. Topics include customer relationship management; customer social and digital media engagement; brand management; marketing mix strategies including product, price, promotion, and distribution strategies; marketing metrics; and sustainable marketing in a global environment.

Recommended Citation

Business Department, "BUS630" (2018). Curriculum Proposals. 740.
https://digitalcommons.buffalostate.edu/curprop/740