COM547

Authors

Communication Department

Publication Date

2020

Course Name

Data Analytics for Strategic Communication

Abstract

A communication research and software application based investigation of data analytics in strategic communication, including its role in marketing, the media, public relations and advertising, and audience targeting, and its legal and ethical implications.

Recommended Citation

Communication Department, "COM547" (2020). Curriculum Proposals. 596.
https://digitalcommons.buffalostate.edu/curprop/596