Publication Date
2014
Course Name
Research Methods in Public Relations
Abstract
Overview of applied research methodologies for public relations campaigns including both qualitative and quantitative approaches. Attention to computer literature searches, research design, questionnaire construction, sampling, measurement techniques, and data analysis.
Recommended Citation
Communication, "COM641" (2014). Curriculum Proposals. 57.
https://digitalcommons.buffalostate.edu/curprop/57
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