Publication Date
2014
Course Name
Fashion Digital Retailing
Abstract
The scope and status of fashion digital retailing; advantages and disadvantages compared to traditional retailing; digital retailing infrastructure; strategies used by small and large apparel brands and retailers; digital marketing concepts and practices; ethical, social and political issues; and key trends in fashion digital retailing.
Recommended Citation
Fashion & Textile, "FTT365" (2014). Curriculum Proposals. 198.
https://digitalcommons.buffalostate.edu/curprop/198
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