Publication Date

2012

Course Name

Visual Merchandising

Abstract

Importance of visual merchandising in the retail landscape, with an emphasis on the principles and techniques needed to create strong, impactful visual presentations. Topics include a history of window display and its transition to visual merchandising; design and composition; tools and materials used in the field; mannequins and use of props; lighting and signing; installation of presentations; visual merchandising’s place in store and corporate hierarchy; store design and planning; computers and visual planning; safety.

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