Publication Date
2024
Course Name
Marketing Management
Abstract
Marketing-oriented thinking in today's competitive environment; analyzing needs, identifying opportunities, bringing valued offers to targeted customer groups; analyzing, planning, implementing, and controlling marketing strategies. Includes recent themes: customer relationship management, technology/Internet revolution, brand building, and global marketing from a marketing manager's perspective.
Recommended Citation
Business Department, "BUS330" (2024). Curriculum Proposals. 1093.
https://digitalcommons.buffalostate.edu/curprop/1093
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