Publication Date
2024
Course Name
Principles Of Marketing
Abstract
A review of basic concepts, principles, and strategies used in the marketing of product offerings. Marketing involves understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a value proposition by which the organization can attract, keep, and grow targeted consumers.
Recommended Citation
Business Department, "BUS320" (2024). Curriculum Proposals. 1090.
https://digitalcommons.buffalostate.edu/curprop/1090
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