Date of Award


Access Control

Open Access

Degree Name

Creative Studies, M.S.


Center for Studies in Creativity


Dr. Susan Keller-Mathers

First Reader

Dr. Susan Keller-Mathers


Creative Problem Solving Using Visual Thinking

This project explores the concept of visual and semantic thinking and how they can be incorporated into Creative Problem Solving sessions. Visual thinking is the ability to conjure mental images as part of the thinking process. This type of thinking is hard-wired into the human brain and can be seen in individual behavior and language. Meanwhile, semantic thinking is using language and grammar to convey meaning. It is a sequential process that depends on cultural and social references. The project argues that both types of thinking are essential and recommends specific guidelines for including visual thinkers in Creative Problem Solving sessions. These guidelines are based on the understanding that all individuals fall on a spectrum, from highly visual to highly semantic thinkers. We can all benefit from including visual thinking in problem-solving sessions.