Date of Award


Access Control

Open Access

Degree Name

Creativity and Change Leadership, Graduate Certificate Program


Center for Studies in Creativity


Dr. Susan Keller-Mathers

First Reader

Dr. Susan Keller-Mathers



Nurturing Creativity Using Intentional Event Design

The purpose of this project is to continue the research and strengthen the academic foundation that underlies the intersection where creativity and creative leadership are supported by intentional event design. This project will explore the tools that can help determine if an organization encourages bold creativity or limits the time or energy allowed for creative problem solving, and the many ways we can design experiences with the intention to allow creativity to enter the room. This will extend the practical applications and explore stories where leadership, creativity and experience design intersect that others can take lessons from. The information shared will be relevant across the events and experiences industry, not too long or dense so it is highly consumable and provides a body of work that is useful to others.

I have a unique position having supported messaging for a variety of leaders with creative, intentional event design using the mediums of both live and digital event experiences to educate, inform and inspire. This shared knowledge [TE1] will provide tools that allow event designers to get closer to the decision makers to best understand the desired outcomes will ultimately ensure greater success in delivering events that meet and exceed organizational objectives.

This proposed book will be my second, the first being Intentional Event Design, Our Professional Opportunity (Endean, 2017). Ideally, the completed work would compel organizations to invite me to share this information and I can continue the work that encourages more events to include a rigorous and iterative design process.

Tahira Endean

April 24, 2023