We're Listening: Library Assessment, Creative Outreach, and Infographics

In fall 2012, E. H. Butler Library, implemented their triennial LibQUAL+(R), the nationally-normed survey developed by the Association of Research Libraries (ARL) to gauge users' perceptions of library service. With a goal to improve survey response rate, an Assessment Librarian teamed up with a Communications Librarian to create a comprehensive plan for marketing and outreach. With minimal funding, these individuals utilized desktop publishing tools, social networking, prize incentives, and campus outreach to entice over 550 students and faculty members to complete the survey. Their collaborative efforts resulted in the second-highest number of campus respondents since 2003. Following completion of the survey and analysis of data, free infographic design tools were used to creatively present selected results to the Buffalo State community. Join Eugene Harvey and Katie Bertel as they summarize their experiences, share ideas for creative dissemination of data and outcomes, and inspire renewed interest in assessment and evaluation.