Title

BUS624

Publication Date

2018

Course Name

Business Communications in a Digital World

Abstract

This course will teach students to provide a clear understanding of effective digital communications strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best-integrated approach. Students will increase their knowledge and hands-on familiarity of the practical applications of digital communications and how these lead to success.

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