Business Communications in a Digital World
This course will teach students to provide a clear understanding of effective digital communications strategies in today's business environment. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics, and how to combine them for the best-integrated approach. Students will increase their knowledge and hands-on familiarity of the practical applications of digital communications and how these lead to success.
Business Department, "BUS624" (2018). Curriculum Proposals. 742.