Importance of visual merchandising in the retail landscape, with an emphasis on the principles and techniques needed to create strong, impactful visual presentations. Topics include a history of window display and its transition to visual merchandising; design and composition; tools and materials used in the field; mannequins and use of props; lighting and signing; installation of presentations; visual merchandising’s place in store and corporate hierarchy; store design and planning; computers and visual planning; safety.
Fashion & Textile, "FTT359" (2012). Course Proposals. Paper 197.