Commercializing Creative Products
As someone with preferences for ideation and implementation, I enjoy thinking up ideas and working to bring them to life. Over the years, I captured many of these ideas in notebooks and scraps of paper. Although I investigated the creative product ideas, I have yet to commercialize any of them. When I look at new products on store shelves, I am sometimes haunted by ideas I dreamed up that were brought to life by others. After examining past efforts, I realized focusing on clarifying and developing skills could help improve my chances of commercializing my creative product ideas. For this project, I worked with a new product consultant who guided me through the steps involved in testing the viability of my idea for an innovative food storage container. The result of this work included a documented process for determining the viability of future creative product ideas.