Date of Award
Creative Studies, M.S.
International Center for Studies in Creativity
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This project contains a spreadsheet and data catalog that show documented impacts of Creative Problem Solving (CPS), the domains/industries in which they occurred, what type of CPS application was used, and the literature that provided the information. This information is cross-referenced to determine good target markets according to type of CPS product, what domain/industry is being sold to, and what type of impact is being sought. Analysis of marketing materials determined the information sought, which in turn influenced the categories of data used on the spreadsheet. All materials are contained in the appendixes catalog for easy reference.
Sasnow, Shane, "What It Does, Where It Does It, and How To Market It: Creative Problem Solving Impact Catalog for Marketing." (2005). Creative Studies Graduate Student Master's Projects. 85.