Date of Award
Creative Studies, M.S.
Center for Studies in Creativity
J. Michael Fox
The purpose of this project is to show how Creative Problem Solving can be introduced into the development of a marketing plan for a church parish. Background as to the need for a marketing plan and the advantages of using Creative Problem Solving techniques will be discussed, as well as some of the theology which might underlie the process undertaken by a marketing committee. Particular attention will be given to the context of the Catholic Church and theology, as that is my personal background and training. A sample process guide will be included to provide a parish with a model to initiate the development of such a plan.
Meyer, Patricia H., "A Parish Guide to the Use of Creative Problem Solving in Marketing Plan Development" (2016). Creative Studies Graduate Student Master's Projects. 253.